Pidilite - Manager - Field & Digital Marketing bagda, north 24 parganas, west bengal - 2025

As a Manager - Field & Digital Marketing at Pidilite, you will play a pivotal role in driving marketing initiatives and enhancing brand visibility both in the

About the Role:

 As a Manager - Field & Digital Marketing at Pidilite, you will play a pivotal role in driving marketing initiatives and enhancing brand visibility both in the field and online. You will be responsible for developing and executing integrated marketing campaigns, leveraging both traditional and digital channels to reach target audiences effectively. Additionally, you will lead a team of marketing professionals to achieve marketing objectives and drive business growth.

Key Responsibilities:

1. Marketing Strategy: Develop and implement comprehensive marketing strategies aligned with business objectives to enhance brand awareness, generate leads, and drive sales growth.

2. Field Marketing: Plan and execute field marketing activities such as product demonstrations, promotional events, and dealer meets to engage customers, build relationships, and drive sales.

3. Digital Marketing: Lead digital marketing initiatives including social media marketing, email campaigns, content creation, SEO/SEM, and website management to enhance online presence and customer engagement.

4. Campaign Management: Conceptualize and execute integrated marketing campaigns across multiple channels to promote Pidilite's products and solutions, ensuring consistency and effectiveness in messaging.

5. Content Development: Collaborate with internal teams and external agencies to develop compelling marketing collateral, sales tools, and digital content to support marketing campaigns and initiatives.

6. Market Research: Conduct market research and analysis to identify customer needs, market trends, and competitor activities, leveraging insights to refine marketing strategies and tactics.

7. Budget Management: Manage marketing budgets effectively, allocating resources efficiently to maximize ROI and achieve marketing objectives within allocated budgets.

8. Team Leadership: Lead and mentor a team of marketing professionals, providing guidance, support, and development opportunities to drive performance and achieve departmental goals.

9. Performance Tracking: Monitor and analyze the performance of marketing campaigns and activities, track key metrics, and prepare regular reports and presentations for management review.

10. Stakeholder Management: Collaborate closely with cross-functional teams including sales, product management, and regional marketing teams to ensure alignment and synergy in marketing efforts.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Proven track record of developing and executing successful marketing campaigns that drive business results and achieve marketing objectives.
• Strong leadership skills with experience in managing and developing high-performing teams.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Strategic thinking, analytical mindset, and problem-solving abilities.
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, and web analytics.
• Knowledge of the construction chemicals industry or related sectors is a plus.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and market conditions.

Full Time , Part Time, Contract, Intern Volunteer, Fresher, Work from Home Pidilite - Manager - Field & Digital Marketing bagda, north 24 parganas, west bengal - 2025

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Address/Village: naldugri, (Pin Code: 743297) City/Town/Tehsil: bagda District: north 24 parganas State: west bengal Circle name: west bengal Division name: barasat Region Name: calcutta