CANON - Canon Medical Systems - Marketing Specialist bagda, north 24 parganas, west bengal - 2025

As a Marketing Specialist at Canon Medical Systems, you will play a key role in developing and executing marketing strategies to promote our advanced medical im

About Canon Medical Systems

Canon Medical Systems is a global leader in medical imaging technology, committed to innovation, precision, and patient care. With a comprehensive portfolio of diagnostic imaging systems, including MRI, CT, ultrasound, and X-ray, Canon Medical Systems empowers healthcare professionals to deliver accurate diagnoses and effective treatments to patients worldwide.

The Role: Marketing Specialist, Canon Medical Systems

As a Marketing Specialist at Canon Medical Systems, you will play a key role in developing and executing marketing strategies to promote our advanced medical imaging solutions to healthcare providers, institutions, and key stakeholders. Leveraging your creativity, analytical skills, and industry expertise, you will drive brand awareness, lead generation, and customer engagement initiatives that support business growth objectives.

Responsibilities:

1. Strategic Planning and Campaign Development: Collaborate with cross-functional teams to develop strategic marketing plans and integrated campaigns that effectively showcase Canon Medical Systems' products, solutions, and value proposition to target audiences.

2. Content Creation and Collateral Development: Create compelling marketing collateral, including brochures, presentations, case studies, white papers, and website content, that highlights the features, benefits, and clinical applications of our medical imaging systems.

3. Digital Marketing and Online Presence: Manage digital marketing initiatives, including website optimization, email marketing, social media campaigns, and online advertising, to increase brand visibility, drive website traffic, and generate qualified leads and inquiries.

4. Event Management and Trade Shows: Plan and execute participation in industry conferences, trade shows, and events, coordinating logistics, booth design, promotional materials, and presentations to maximize exposure and engagement with attendees.

5. Market Research and Competitive Analysis: Conduct market research and competitive analysis to identify market trends, customer needs, and competitive positioning, providing insights and recommendations to inform marketing strategies and product development efforts.

6. Performance Tracking and Reporting: Monitor and analyze key performance indicators (KPIs), including website traffic, lead generation, campaign effectiveness, and ROI, and generate regular reports to measure the impact of marketing activities and inform decision-making.

Qualifications:

• Education: Bachelor's degree in Marketing, Business Administration, or related field. Master's degree or equivalent experience is a plus.
• Industry Knowledge: Strong understanding of medical imaging technology, diagnostic imaging modalities, clinical applications, and healthcare market dynamics, with knowledge of regulatory requirements and healthcare compliance standards.
• Digital Marketing Skills: Proficiency in digital marketing tools and platforms, including website content management systems (CMS), email marketing software, social media management tools, and analytics platforms.
• Communication Skills: Excellent written and verbal communication skills, with the ability to convey complex technical information in a clear and engaging manner, and communicate effectively with internal teams, external partners, and customers.

Why Canon Medical Systems?

• Innovative Solutions: Join a company at the forefront of medical imaging technology innovation, with a commitment to delivering advanced solutions that improve patient outcomes and healthcare delivery.
• Professional Development: Grow your career in marketing within a dynamic and collaborative work environment, with opportunities for learning, skill development, and career advancement.
• Impactful Work: Make a meaningful impact by promoting medical imaging solutions that enable healthcare providers to deliver accurate diagnoses, personalized treatments, and better patient care.

Full Time , Part Time, Contract, Intern Volunteer, Fresher, Work from Home CANON - Canon Medical Systems - Marketing Specialist bagda, north 24 parganas, west bengal - 2025

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